Buyer Persona Library

We're building the definitive library of buyer persona examples - a cast of characters that turns your target audience into relatable and memorable people.

As the Chief Technical Officer (CTO), Ryan is responsible for setting the vision of how technology will be used in his company.

As the Chief Financial Officer (CFO), John is responsible for the planning, implementation, managing, and running of all the finance activities of a company.

As the Chief Executive Officer (CEO), Freida is responsible for making major corporate decisions – managing the overall operations and resources of the organisation.

As the Chief Marketing Officer (CMO), it’s Julia’s job to decide the overall marketing strategy for her organisation.

As the Chief Information Officer (CIO), James oversees the organisation’s technology-related strategies and initiatives.

As the Chief Operating Officer (COO), Harry plans, directs, and oversees the company’s operational goals, initiatives, and policies.

As the Chief Design Officer (CDO), Nora is tasked with developing and executing the strategic creative direction for brand and user experience (UX) across all functions.

As the Chief Growth Officer (CGO), Jan aligns different departments behind a shared vision that’s tightly tied to revenue growth.

As the Chief Commercial Officer (CGO), Chen is responsible for the commercial strategy and the development of an organization.

With Mkt, you can build your own buyer persona profiles. Every piece of content you create is then tied to your personas, your customer journey map, and your strategic goals.

As the Chief Visionary Officer, Charlie helps to develop the vision of the company. She focuses on strategic planning and review the strengths and weaknesses of the company.

As the Chief Revenue Officer, Natasha looks at the entire revenue stream for the company, not just one part of it.

As the Chief Risk Officer (CRO), Olga is responsible for overseeing and managing financial risk, non-financial risk, and business continuity issues.

As the Chief Product Officer, Emma oversees the company’s product vision and strategy across all business units.

As the Chief Strategy Officer, Elliot monitors market shifts and the organisation’s growth potential to map its future aspirations.

As the Chief Compliance Officer, Kevin ensures that the organization’s functioning complies with regional & international laws, regulatory requirements, and policies.

As the Chief Data Officer, Katie carries out the vital task of generating valuable information from the business data.

As the Chief Investment Officer, Edward looks after the organisation’s investment portfolio management.

As the Chief Human Resources Officer, Dolores oversees the organization’s human capital management

With Mkt, you can build your own buyer persona profiles in minutes. Every piece of content you create is then tied to your personas, your customer journey map, and your strategic goals.

As the Chief Sustainability Officer, Linda manages the company’s sustainability initiatives and its environmental impact.

As the Chief People Officer, Theresa is a strategic leader who oversees the people potential of the organization.

As the Chief Legal Officer, Regina takes care of all the legal aspects of the organization to protect the firm’s interest.

As the Chief Diversity Officer, Sofia promotes diversity and inclusion as organisation’s core values.

As the Chief Security Officer, William is responsible for the security of all staff members, physical assets, and information.

As the Chief Innovation Officer, Gary drives innovation throughout the organisation through a a multi-layered innovation strategy.

As the Chief Experience Officer, Sarah facilitates a positive user experience for business customers and employees.

As the Chief Creative Officer, Imogen oversees the creative department providing support and direction to the entire company.

As the Chief Learning Officer, Emily is responsible for competency building and organizational development.

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