CRO Buyer Persona

Chief Revenue Officer Buyer Persona

Chief Revenue Officer

Natasha Marshak

As the Chief Revenue Officer, Natasha looks at the entire revenue stream for the company, not just one part of it. She’s in charge of the business development department and is responsible for growing revenue. She works closely with the CEO to come up with new ways to increase revenue. She also works closely with CMO and the marketing team to ensure the revenue teams have the sales enablement tools, content, and insights they need to increase their close-win rate.

Age

35 to 54

Location

Global

Years of Experience

10+

Job Seniority

Director

Job Function

Sales

Sector/Industry

Various

Goals

  • Increase company revenue
  • Align sales, marketing, and account management
  • Improve customer satisfaction
  • Increase sales and marketing effectiveness

Motivations

  • Business success
  • Personal fame
  • Career progression

Questions

  • Is our pricing strategy right?
  • Are we generating the most revenue possible?
  • Are our forecasts accurate?
  • Does each department have the support they need?

Preferred Content

Articles
Videos
Emails
Podcasts
Webinars
Reports
Social
Events
Community

Challenges

Co-ordination
Effectiveness
Visibility

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