As the Chief Experience Officer (CXO), Sarah facilitates a positive user experience for business customers and employees. She effectively undertakes customer experience strategies that deliver unique user experiences for the products/services, helping in customer acquisition and retention. Sarah also oversees customer journeys and manages communication interfaces to enhance the brand value. She works closely with the CTO persona and CMO and reports to the CEO persona.
Age
35 to 54
Location
Global
Years of Experience
10+
Job Seniority
VP
Job Function
Marketing
Sector/Industry
Various
Goals
High volume of positive customer feedback
Customer-centric product development approach
Marketing strategy highlighting unique value propositions
Develop and implement KPI based review mechanism
Motivations
Improve user experience
Enhanced brand reputation
Reduced customer acquisition costs
Questions
How can we make our products/services more user-centric?
How can I understand and communicate customer aspirations more clearly?
What are the reliable methods for positive reputation management?
