Your content’s rich with context. Use it. With Mkt, every piece of content you create is tied to a particular buyer persona, a specific stage of your customer journey, a topic, a strategic purpose, and success criteria. It’s easy to find the right content for your campaigns.
Create buyer personas to better understand your customers’ goals, motivations, and frustrations.
Build a customer journey map with what your buyers are thinking, feeling, and doing at each stage throughout.
Create comprehensive profiles for your direct, indirect, and substitute competitors.
Curate an exceptional content library where every article is tied to a specific persona, journey stage, and purpose.
Nurture deals, partnerships, and press opportunities through tracked conversations.
Deep dive into how your content is performing. Spot the drop-offs in your buyer journey.