As the Chief Marketing Officer (CMO), it’s Chineka’s job to decide the overall marketing strategy for her organisation. She’s responsible for sustainable growth, sales enablement, and financial performance. To do this, she works closely with the CEO or Chief Growth Officer or to set the Key Performance Indicators (KPIs) and marketing metrics that will best drive the growth of the business.
Age
25 to 34
Location
Global
Years of Experience
10+
Job Seniority
Director
Job Function
Marketing
Sector/Industry
Various
Goals
Better tracking of marketing metrics
Keep up-to-date with the latest industry issues and trends
Find the best partners and suppliers
Motivations
Prove the value of marketing within our organisation
Make the most of the marketing budget
Gain and maintain a competitive advantage
Questions
How do we improve our customer experience?
How can we grow our customer base?
How can we balance short-term revenue with long-term brand growth?
