CCO Buyer Persona

Chief Commercial Officer

Chen Zheng

As the Chief Commercial Officer (CCO), Chen is responsible for the commercial strategy and the development of an organization. She’s tasked with ensuring the integrated commercial success of an organization. To achieve that, she works closely with the marketing, sales, product development and customer service functions of the business. She reports directly to the Chief Executive Officer.

Age

35 to 54

Location

Global

Years of Experience

6+

Job Seniority

Director

Job Function

Sales

Sector/Industry

Various

Goals

  • Exceed the company’s revenue goals
  • Drive customer satisfaction and retention
  • Keep the sales and marketing spend within budget
  • Provide personalisation at scale

Motivations

  • Grow the company
  • Build a legacy within the company
  • Build the right team

Questions

  • How will I champion innovation and growth
  • Which skills do we need to make it easy to do business with us?
  • How can we leverage the right channels, tools, and talent to become a visionary for consumer experiences?

Preferred Content

Articles
Videos
Emails
Podcasts
Webinars
Reports
Social
Events
Community

Challenges

Lack of authority to enact real change
Lack of alignment between leadership
Attracting the right talent

Build your own Chief Commercial Officer buyer persona.