CDO Buyer Persona

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Chief Design Officer

Nora Ang

As the Chief Design Officer (CDO), Nora is tasked with developing and executing the strategic creative direction for brand and user experience (UX) across all functions. She’s responsible for overseeing every design and innovation aspects of a company’s products range or service offering. To do this, she works closely with the Chief Marketing Officer.

Age

25 to 34

Location

Global

Years of Experience

8+

Job Seniority

Director

Job Function

Arts & Design

Sector/Industry

Various

Goals

  • Understand what our customers want, why, and their frustrations
  • Create cross-functional design teams
  • Nurture design talent

Motivations

  • Grow the design function
  • Prove the value of design to the board
  • De-risk development of our products/services

Questions

  • How can we remain user-centric?
  • Which design tools should we invest in?
  • Which design metrics should we be tracking?

Preferred Content

Articles
Videos
Emails
Podcasts
Webinars
Reports
Social
Events
Community

Challenges

Brand Dilution & Inconsistency
Legacy Design Tools
Communicating Value of Design

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