CPO Buyer Persona

Chief Product Officer Buyer Persona

Chief Product Officer

Emma Wood

As a Chief Product Officer (CPO), Emma oversees the company’s product strategy across all business units. Product strategy involves understanding the market, understanding the needs of customers and having a clear view of how products are used in the company.

Age

25 to 34

Location

Global

Years of Experience

5+

Job Seniority

Director

Job Function

Product Management

Sector/Industry

Various

Goals

  • Setting the product strategy
  • Defining the product vision
  • Delivering a successful product

Motivations

  • Career progression
  • Professional recognition

    Questions

    • What’s the product strategy?
    • What’s the product vision?

    Preferred Content

    Articles
    Videos
    Emails
    Podcasts
    Webinars
    Reports
    Social
    Events
    Community

    Challenges

    Legacy infrastructure
    Lack of resource
    Organisational support

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