Brand purpose, when done well, is hugely powerful. But it has to mean something – to you and your customers. Otherwise, you’ll end up like Starbucks whose mission statement is to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
Want to change the neighbourhood? Pay your taxes.
There’s no point in writing a vanity mission statement. But if it means something, if it captures the true goals and intent of your organisation, then it can play a key part in your brand’s DNA.
1 spreadsheet. 438 mission statements from the world’s biggest companies.
What is a Mission Statement?
Simply put, a mission statement explains why a company exists in a sentence or short paragraph. This statement helps to align internal employees behind a single purpose. It also helps communicate to customers, partners, and shareholders the fundamental goal of the business.
Every company needs a clear definition of why it exists. It is what helps to:
- Motivate employees
- Connect with customers
- Align stakeholders
- Guide strategic decisions
Without one, a company risks conflicted messaging and inconsistent communications. It is vital that everyone is on the same page for a company to succeed.
Mission Statement vs. Vision Statement
The difference between a mission statement and a vision statement is that a mission statement tells you what a company does and why. A vision statement describes a future where the company has achieved that mission. To help with this distinction, we curated a list of 296 vision statement examples.
- Mission Statement: Why does your company exist? What does it do?
- Vision Statement: What will the world look like when you’ve achieved your mission?
438 Mission Statement Examples
Below is the definitive list of mission statement examples from the world’s biggest companies. Out of the Fortune 500 list, 438 have released official mission statements.
Top 10 Mission Statement Examples
Walmart: To save people money so they can live better
Amazon: We aim to be Earth’s most customer centric company. Our mission is to continually raise the bar of the customer experience by using the internet and technology to help consumers find, discover and buy anything, and empower businesses and content creators to maximise their success.
Exxonmobil: To being the world’s premier petroleum and petrochemical company.
Apple: To bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world.
CVS: Health Help people on their path to better health.
Berkshire Hathaway: To deliver the right parts exactly on time, exceed our internal and external customer requirements through continuous improvement, and provide a place for hard-working, dedicated, knowledgeable and ethical people who believe in the company.
UnitedHealth Group: Helping People Live Healthier Lives And Helping Make The Health System Work Better For Everyone.
McKesson: To provide comprehensive pharmacy solutions that improve productivity, profitability and result in superior patient care and satisfaction.
AT&T: To exploit technical innovations for the benefit of AT&T and its customers by implementing next-generation technologies and network advancements in AT&T’s services and operations.
AmerisourceBergen: Our mission is to improve patients’ lives by delivering innovative products and services that drive quality and efficiency in pharmaceutical care.
11-20
Alphabet: To make the world around you universally accessible and useful.
Ford Motor: Our mission is to strengthen communities and help make people’s lives better
Cigna Cigna: To improve the health, well-being, and peace of mind of those we serve by making health care simple, affordable, and predictable.
Costco: Wholesale To continually provide our members with quality goods and services at the lowest possible prices.
Chevron: Believe in the power of human ingenuity to lead us to a brighter future
Cardinal Health: Combining educational programs, high-performance products and clinical compliance, Cardinal Health is committed to working with healthcare professionals to eliminate preventable infections.
JPMorgan Chase: Our mission is to connect clients, colleagues, and communities through art and the conversations it can start.
General Motors: To earn customers for life by building brands that inspire passion and loyalty through not only breakthrough technologies but also by serving and improving the communities in which we live and work around the world.
Walgreens: Boots Alliance As we pursue our purpose to help people across the world lead healthier and happier lives, we are launching our corporate identity today.
Verizon Communications: We deliver the promise of the digital world to our customers. We make their innovative lifestyles possible. We do it all through the most reliable network and the latest technology.
21-30
Microsoft: Our mission is to empower every person and every organization on the planet to achieve more.
Marathon Petroleum: We will provide innovative commercial expertise and strategic business solutions that support our business partners and maximize shareholder value.
Kroger: As America’s grocer, our most urgent mission is to be here for our customers when they need us most, with open stores and openhearted hospitality
Fannie Mae: To provide a stable source of liquidity to support low- and moderate-income mortgage borrowers and renters
Bank of America: To help make financial lives better by connecting clients and communities to the resource they need to be successful.
Home Depot: The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products and the most competitive prices. We are a values-driven company and our eight core values include the following: Excellent customer service Taking care of our people Giving back Doing the “right” thing Creating shareholder value Respect for all people Entrepreneurial spirit Building strong relationships.
Comcast Comcast: Create incredible technology and entertainment that connects millions of people to the moments and experiences that matter most.
Anthem: Improving Lives and Communities. Simplifying Healthcare. Expecting More.
Wells Fargo: Helping customers succeed financially.
Citigroup: Citi’s mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.
31-40
Valero Energy: Valero is a premier refining and marketing company that leads in shareholder value growth through innovative, efficient upgrading of low-cost feedstocks into high value, high-quality products.
General Electric: To usher in the next industrial era and to build, move, power, and cure the world
Dell Technologies: To be the most successful computer company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of the Highest quality.
Johnson & Johnson: Our credo stems from a belief that consumers, employees and the community are all equally important.
State Farm Insurance: The State Farm mission is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams.
Target: To help all families discover the joy of everyday life.
IBM: To lead in the creation, development and manufacture of the industry’s most advanced information technologies, including computer systems, software, networking systems, storage devices and microelectronics.
Raytheon Technologies: To be the most admired defense and aerospace systems company through our world-class people, innovation and technology.
Boeing: “People working together as a global enterprise for aerospace industry leadership.”
Freddie Mac: Our mission to provide liquidity, stability, and affordability to the U.S. housing market in all economic conditions extends to all communities from coast to coast.
41-50
Centene: Transforming the health of the community, one person at a time.
United Parcel Service: To grow our global business by serving the logistics needs of customers, offering excellence and value in all that we do. Maintain a financially strong company-with broad employee ownership-that provides a long-term competitive return to our shareowners. Inspire our people and business partners to do their best, offering opportunities for personal development and success. Lead by example as a responsible, caring, and sustainable company making a difference in the communities we serve
Lowe’s: Together, deliver the right home improvement products, with the best service and value, across every channel and community we serve.
Intel: We engineer solutions for our customers’ greatest challenges with reliable, cloud to edge computing, inspired by Moore’s Law.
Facebook: To give people the power to build community and bring the world closer together.
FedEx: To produce superior financial returns for its shareowners by providing high value-added logistics, transportation and related business services through focused operating companies. Customer requirements will be met in the highest quality manner appropriate to each market segment served. FedEx will strive to develop mutually rewarding relationships with its team members, partners and suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical and professional standards.
MetLife :To provide high quality insurance products and services in accordance with the latest international standards and best practices and to provide value to our customers throughout the Kingdom as well as establishing and maintaining those long lasting relationships.
Walt Disney: The mission of The Walt Disney Company is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.
Procter & Gamble: We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come.
51-60
PepsiCo: To create more smiles with every sip and Every bite.
Humana: To help employers manage their healthcare costs, guiding consumers to make informed health and benefits decisions, and giving back to the communities we serve.
Prudential Financial: To help our customers achieve financial prosperity and peace of mind.
Archer Daniels Midland: To unlock the potential of nature to improve the quality of life.
Albertsons: Guided by relentless focus on our five imperatives, we will constantly strive to implement the critical initiatives required to achieve our vision. In doing this, we will deliver operational excellence in every corner of the Company and meet or exceed our commitments to the many constituencies we serve. All of our long-term strategies and short-term actions will be molded by a set of core values that are shared by each and every associate.
Sysco: To market and deliver great products to our customers with exceptional service.
Lockheed Martin: Customer Focus, Innovation and Purpose are Built Into Everything We Do
HP: We earn customer respect and loyalty by consistently providing the highest quality and value. We achieve sufficient profit to finance growth, create value for our shareholders and achieve our corporate objectives.”
Goldman Sachs Group: Commit people, capital and ideas to help our clients, shareholders and the communities we serve to grow.
Morgan Stanley: Dedicated to local and global communities since 1935. Our firm was founded with commitment to community as our guiding principle.
61-70
Caterpillar: We strive for economic growth through infrastructure and energy development while providing solutions that support communities and protect the planet.
Cisco Systems: To shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners.
Pfizer: We innovate every day to make the world a healthier place
HCA Healthcare: We are committed to delivering healthcare as it should be: patient-centered and for the good of all people, no matter their circumstance. To achieve this, we must be active; we must be kind. We must work with integrity, share our skills and never stop learning.
AIG: As a global financial services organization, we have committed our resources to developing products and services that address the needs of our clients as well as promote a corporate culture that values integrity, diversity, innovation and excellence.
American Express: Become essential to our customers by providing differentiated products and services to help them achieve their aspirations.
Delta Air Lines: We—Delta’s employees, customers, and community partners together form a force for positive local and global change, dedicated to bettering standards of living and the environment where we and our customers live and work.
Merck: To save and improve lives around the world.
American Airlines Group: To provide every citizen of the world with the highest quality air travel to the widest selection of destination possible.
Charter Communications: To integrate the highest quality service with clearly superior entertainment and communications products that consistently exceed the expectations of our growing customer base.
71-80
New York Life Insurance: We are in the business of helping people set and achieve their financial goals, helping our clients build, protect and preserve their assets, and helping our associates secure their financial future.
Best Buy: We’re a growth company focused on better solving the unmet needs of our customers—and we rely on our employees to solve those puzzles.
United Airlines Holdings: To create an inclusive work environment, characterized by dignity and respect, that empowers every employee to serve the global marketplace and contribute to our success
Liberty Mutual Insurance Group: At Liberty Mutual Insurance, doing the right thing is essential to all that we do. Our commitment to building and sustaining a talented and diverse workforce has helped us to become a global leader in property and casualty insurance. As number 73 on Fortune Magazine’s list of the 100 largest corporations in the U.S., we have the resources and training our employees need to drive our business forward and be successful in an ever-evolving, complex world.
Dow: To passionately create innovation for our stakeholders at the intersection of chemistry, biology, and physics
Tyson Foods: To produce and market trusted quality food products that fit today’s changing lifestyles and to attract, reward, and retain the best people in the food industry
TJX: To deliver great value to our customers every day
TIAA: To help those who teach, heal, and serve achieve financial well-being.
Oracle: Our mission is to help people see data in new ways, discover insights, unlock endless possibilities.
General Dynamics: To provide smarter mission critical systems and products to defense, civil government, intelligence and cybersecurity customers.
81-90
Nike: To bring inspiration and innovation to every athlete* in the world.
Progressive: To be an excellent, innovative, growing, and enduring business by cost-effectively and profitably reducing the human trauma and economic costs of auto accidents and other mishaps, and by building a recognized, trusted, admired, business-generating brand. We seek to maximize shareholder value and to provide a positive environment that attracts quality people who develop and achieve ambitious growth plans.
Publix Super Markets: Our Mission at Publix is to be the premier quality food retailer in the world.
Coca-Cola To refresh the world in mind, body, and spirit, to inspire moments of optimism and happiness through our brands and actions, and to create value and make a difference.
Massachusetts Mutual Life Insurance: To help people secure their future and protect the ones they love.
Tech Data: Is to provide computer product resellers and retailers with fast, convenient distribution of high quality products backed by comprehensive value-added services and a commitment to superior customer support.
World Fuel Services: Create value for our business partners by delivering innovative solutions and logistics through a global team of local professionals.
Honeywell International: To create value for shareholders through control technology that saves energy, protects the environment, improves productivity, increases comfort and safety, and promotes peace.”
ConocoPhillips: It’s not just what we do. It’s how we do it.
USAA: To facilitate the financial security of its members, associates and their families by providing a full range of highly competitive financial products and services. In so doing, we seek to be the provider of choice for the military community.
91-100
Exelon: To be the leading diversified energy company – by providing reliable, clean, affordable and innovative energy products.
Northrop Grumman: To be at the forefront of technology and innovation, delivering superior capability in tandem with maximized cost efficiencies
Capital One Financial: To help our customers succeed by bringing ingenuity, simplicity, and humanity to banking
AbbVie Create an innovation-driven, patient-focused specialty biopharmaceutical company capable of achieving sustainable top-tier performance through outstanding execution and a consistent stream of innovative new medicines.
StoneX Group: Provides institutional clients with a complete suite of equity trading services to help them find liquidity with best execution and end-to-end clearing. We provide liquidity in global equities to clients via two offerings that suit the way you want to trade.
Enterprise Products Partners: Our board of directors, comprised of both executive and independent members, is committed to complying with all applicable rules and regulations to help ensure transparency and proper disclosure of information to the public and investors.
Northwestern Mutual: Through a distinctive, whole-picture planning approach including both insurance and investments, we empower people to be financially confident. … The company holds more than $100 billion of client assets as a part of its wealth management company and investment services.
3M: 3M is committed to actively contributing to sustainable development through environmental protection, social responsibility, and economic progress.
Abbott Laboratories: To improve lives by providing cost-effective health care products and services.
Philip Morris International: We are committed to being a great employer and a good corporate citizen. We strive to be environmentally and socially responsible. We are dedicated to fighting the illegal cigarette trade. And we proudly support the communities where we source tobacco and where our employees live and work.
101-110
Raytheon: To be the most admired defense and aerospace systems company through our world-class people, innovation and technology.
Hewlett Packard Enterprise: To help customers use technology to turn ideas into value, and empower them to transform industries, markets and lives.
Arrow Electronics: We believe the power of innovation makes life better, not just for the few, but for the many.
ViacomCBS: To be the world’s leading, branded entertainment company across television, motion pictures and digital media platforms.
Dollar General: Our mission is serving others, and we think our customers are best served when we keep it real and keep it simple.
U.S. Bancorp: We believe in putting people first, and our dedication to making ethical decisions and doing the right thing is at the heart of what we do. We’re proud to be named by Ethisphere as a 2017 World’s Most Ethical Company. We work to meet our customers’ business and personal banking needs with competitive products and services, convenient access to their accounts, and proven stability backed by industry-leading financial metrics. With more than 4,800 ATMS, 3,088 branch locations, 24-hour phone support and mobile and online banking, we make it easy for our customers to manage their money any time.
Starbucks: To inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time.
Bristol-Myers Squibb To discover, develop and deliver innovative medicines that help patients prevail over serious diseases.
US Foods Holding: To be first in food
Mondelez International: To collaborate with the best suppliers and to be recognized as an advocate and leader of Supplier Diversity.
111-120
Paccar: Make profits by providing the best trucks in the world.
Thermo Fisher Scientific: To enable our customers to make the world healthier, cleaner and safer.
Macy’s: To be a retailer with the ability to see opportunity on the horizon and have a clear path for capitalizing on it
Jabil: We are a product solutions company focused on empowering brands that have their sights set on empowering the world
Kraft Heinz: To be the BEST food company in the world.
Duke Energy: we make people’s lives better by providing gas and electric services in a sustainable way — affordable, reliable and clean.
Tesla: To accelerate the world’s transition to sustainable energy.
PBF Energy: Our mission is to identify attractive acquisition opportunities in the petroleum refining industry in North America and execute acquisitions that provide superior returns to our investors, provide employees with a safe and rewarding workplace, and become a positive influence in the communities where we do business.
Qualcomm: From the lofty heights of dreams, we can see the future. Each day, your vision of what tomorrow might hold inspires us. Each day, we work to bring that vision to life as we lay the foundation for a new world of wireless communication.
CBRE Group: Leading full-service real estate services and investment organization in the world.
121-130
Synnex: SYNNEX enables joint success for customers, vendor partners, and associates through shared goals, investments, and strategies in technology solutions. With an inclusive environment, entrepreneurial operation, excellence in execution, and continued growth aspirations, we increase value to all stakeholders.
Dollar Tree: Dollar Tree, Inc. is a customer-oriented, value-driven variety store operating at a one dollar price point. We will operate profitably, empower our associates to share in its opportunities, rewards and successes; and deal with others in an honest and considerate way. The company’s mission will be consistent with measured and profitable growth.
Cummins: Making people’s lives better by powering a more prosperous world
United Natural Foods: To connect farms to families How do we do it? We deliver more organic and natural food to more plates across North America. … Because everyone deserves to have healthier food options.
Micron Technology: To be a global leader in memory and storage solutions
Amgen: To serve patients by transforming the promise of science and biotechnology into therapies that have the power to restore health or save lives. In everything we do, we aim to fulfill our mission to serve patients. And every step of the way, we are guided by the values that define us.
Penske Automotive Group: To be the most profitable, growth-oriented automotive retailer in each of the markets in which we operate.
Visa: To connect the world through the most innovative, reliable and secure payment network – enabling individuals, businesses and economies to thrive
Nucor: Our challenge is to become the world’s safest steel company. We live each day with gratitude for the families, customers and partners that make our work possible.
Gilead Sciences: To discover, develop and deliver innovative therapeutics for people with life-threatening diseases.
131-140
Southwest Airlines: Dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
Halliburton: To achieve superior growth and returns for our shareholders by delivering technology and services that improve efficiency, increase recovery, and maximize production for our customers.
CenturyLink: To enable millions of customers to transform their businesses and their lives through innovative technology solutions.
International Paper: To do our part to improve the world, today and for generations to come, by using renewable resources to make products people depend on every day.
Eli Lilly: We make medicines that help people live longer, healthier, more active lives.
Aflac :To combine aggressive strategic marketing with quality products and services at competitive prices to provide the best insurance value for consumers.
Lennar: To find organizations that assist people who are less fortunate, and are providing those people an avenue to enter into the mainstream of society.
Occidental Petroleum: To develop energy resources safely, profitably and responsibly to maximize value.
Union Pacific: The Men and Women of Union Pacific Are Dedicated to Serve. Union Pacific works for the good of our customers, shareholders, communities and one another. Our commitment defines us and drives the economic strength of our company and our country.”
Rite Aid: Our mission is to improve the health and wellness of our communities through engaging experiences that provide our customers with the best products, services and advice to meet their unique wellness needs.
141-150
DuPont: DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere.””
Southern: To provide clean, safe, reliable and affordable energy is about more than our bottom line. We’re committed to supporting and improving our communities and environment at the local level and beyond, while conducting business with honesty, integrity and fairness.
AutoNation: Our mission is to deliver a peerless customer experience. Our vision is to be America’s best place to buy and service cars and trucks.
DXC Technology: Client Focused. Leadership. Execution Excellence. Aspiration. Results.
McDonald’s: To be our customers’ favorite place and way to eat and drink.
Marriott International: To enhance the lives of our customers by creating and enabling unsurpassed vacation and leisure experience.
ManpowerGroup: To lead in the creation and delivery of innovative workforce solutions and services that enable our clients to win in the changing world of work.
Bank of New York: Mellon Improving lives through inclusion, innovation and investing.
Hartford Financial Services Group: Our core mission is to help people and businesses succeed.
Whirlpool: Earn trust and create demand for our brands in a digital world
151-160
AECOM: As a fully integrated firm, we connect knowledge and experience across our global network of experts to help clients solve their most complex challenges. From high-performance buildings and infrastructure, to resilient communities and environments, to stable and secure nations, our work is transformative, differentiated and vital.
Netflix: To entertain the world.
Kohl’s: Kohl’s mission is to be the leading family-focused, value-oriented specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly, and exciting.
Lear: Exceed our customers’ needs and expectations by: • delivering the highest quality products and services • providing low-cost and high-value added solutions • continually improving our operating efficiency • conducting our business with integrity Provide our employees, our most valuable resource, with an environment that: • values each employee’s unique experience, diversity and contribution • treats all individuals with dignity and respect • allows everyone to reach their full potential • encourages inclusion and active participation • nurtures the ‘can-do’ spirit of the Lear team
Altria Group: Our mission is to offer the best solutions to our customers. Therefore, we anticipate and adapt to a changing market that is full of challenges and difficulties.
Avnet: We guide today’s ideas into tomorrow’s technology.
Synchrony Financial: Our Values mark our past, inform our actions every day, and inspire our future.
Genuine Parts: To be the employer of choice for each of our associates, the supplier of choice for all of our customers, a valued and preferred customer to each of our suppliers, a respected community member, and an investment of choice for all of our shareholders.
NextEra Energy: We are committed to being the best electric utility in the world, by delivering superior value to our customers, by operating with excellence, and by supporting a constructive regulatory environment.
CarMax: To provide our customers great quality cars at great prices with exceptional customer service.
161-170
Tenet Healthcare: To provide quality, compassionate care in the communities we serve. Creating an ethos of good health, wellness and responsibility is central to our mission and an everyday commitment to our neighbors and families.
Kimberly-Clark: Kimberly-Clark has adhered to a set of simple yet insightful values established by our founders – quality, service and fair dealing. These are the standards of performance by which our leadership and employees are measured. These values have helped establish Kimberly-Clark as a leading-edge global company that produces superior health and hygiene products used by families and professionals from all walks of life and cultures around the world.
Emerson Electric: Emerson is where technology and engineering come together to create solutions for the benefit of our customers, driven without compromise for a world in action. “
WestRock: WestRock strives to build, mentor, nurture and empower a supply chain that reflects the diversity of our customers and the global communities where we work and serve.
Sherwin-Williams: To “cover the earth”—to become the world leader in the world of paint. In addition to this, we remain to committed to providing quality products and service, to the pursuit of excellence, and to the achievement of the highest standards in the industry.
PayPal: Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient and secure products and services to take control of their financial lives.
HollyFrontier: To be the premier North American petroleum refining, lubricants and logistics company as measured by superior financial performance and sustainable, profitable growth.
Tenneco: To delight our customers as the number-one technology-driven, global manufacturer and marketer of value-differentiated ride control, emission control and elastomer products and systems.
EOG Resources: EOG strives to maintain the lowest possible operating cost structure that is consistent with prudent and safe operations.
Becton Dickinson: Advancing the world of health.
171-180
PG&E: To collaborate at the local level for a more coordinated, cohesive and cross-functional approach to solve customer issues in a timely manner and to continually make operational improvements.
Salesforce: We build bridges between companies and customers. Businesses succeed when they create meaningful connection. Our mission is to deliver it.
Mastercard: Every day, everywhere, we use our technology and expertise to make payments safe, simple and smart
General Mills To make lives healthier, easier and richer.
Molina Healthcare: To help those most in need. We always look for the most effective solutions to serve the low-income population, give back to the communities that support us and partner with local organizations whose work aligns with our mission.
Cognizant Technology Solutions: To dedicate our business process and technology innovation know-how, deep industry expertise and worldwide resources to working together with clients to make their businesses stronger.
Marsh & McLennan: Making a difference in the moments that matter for our colleagues, clients, and communities.
XPO Logistics People, technology, assets and expertise that work together around the globe to help our customers succeed.
Dominion Energy: Delivering clean, reliable, affordable energy. Protecting the environment. Serving our customers and communities. Empowering our people. Creating shareholder value
Western Digital Designing, manufacturing and selling hard drives is all that we do. We understand the importance of the data you put on your hard drives. We focus our passion, knowledge and innovation on products that reliably keep your information and content safe and close at hand.
181-190
Gap: To democratize fashion and make shopping fun again. To bring incredible style and quality to families the world over.
Aramark: Enriching and Nourishing Lives Is Our Mission and Responsibility. Here at Aramark, providing exceptional service to our customers and clients is just the start.
Principal Financial: To provide you with investment solutions that deliver successful outcomes, not simply returns.
Ross Stores: In addition to fulfilling our mission of offering customers the best name-brand bargains possible, we aim to empower our Associates, operate in ways that reduce our environmental impact, and give back to the communities where we conduct business.”
Colgate-Palmolive: Colgate-Palmolive is committed to act with compassion, integrity, honesty and high ethics in all situations, to listen with respect to others and to value differences. The Company is also committed to protect the global environment, to enhance the communities where Colgate-Palmolive people live and work, and to be compliant with government laws and regulations.
American Electric: Power Together, with our customers, we are redefining the future of energy and developing innovative solutions that power communities and improve lives.
Nordstrom: In our store or online, wherever new opportunities arise- Nordstrom works relentlessly to give customers the most compelling shopping experience possible. The one constant? John W. Nordstrom’s founding philosophy: offer the customer the best possible service, selection, quality and value.
Waste Management: To maximize resource value, while minimizing – and even eliminating – environmental impact so that both our economy and our environment can thrive.
C.H. Robinson Worldwide: Our people, processes, and technology improve the world’s transportation and supply chains, delivering exceptional value to our customers and suppliers.
PPG Industries: To be the world’s leading coatings company by consistently delivering high-quality, innovative and sustainable solutions that customers trust to protect and beautify their products and surroundings. Act with integrity at all times and be true to our values and ethics.
191-200
Booking Holdings: The mission of Booking Holdings is to make it easier for everyone to experience the world.
Omnicom Group Achieving systemic equity through OPEN 2.0
Loews: To provide impactful support to local communities.
Ecolab: To be the global leader in water, hygiene and energy technologies and services; providing and protecting what is vital: clean water, safe food, abundant energy and healthy environments.
Stryker: Together with our customers, we are driven to make healthcare better
Estee Lauder: Bringing the best to everyone we touch and being the best in everything we do.
Goodyear Tire & Rubber: Constant improvement in our products and services to exceed the expectations of our customers and people.
Trust Financial: Provide distinctive, secure and successful client experiences through touch and technology. For teammates. Create an inclusive and energizing environment that empowers teammates to learn, grow and have meaningful careers. For stakeholders.Optimize long-term value for stakeholders through safe, sound and ethical practices.
Applied Materials: To be the leading supplier of semiconductor fabrication solutions worldwide-through innovation and enhancement of customer productivity with systems, process modules and service solutions.
BlackRock: Our mission is to create a better financial future for our clients.
201-210
Stanley Black & Decker: We are For Those Who Make The World and we deliver on that purpose by being bold to break the mold, by cutting through challenges, by joining forces for sustainability and by being reliable to the core.
Freeport-McMoRan: To conduct all business: in a fair and reasonable manner with high integrity utilizing best available data for decision making enabling accountability driving innovation and creativity fostering open and honest communications
Biogen: We are pioneers in neuroscience.
Reinsurance Group of America: Enhancing our partners’ prosperity by supporting their financial and risk management capabilities.
Automatic Data Processing: Our mission is to provide insightful solutions that drive value and success for our clients by allowing them to focus on their business.
Uber Technologies: Transportation as reliable as running water, everywhere for everyone.
Illinois Tool Works: To be the most valued group to our customers, employees, and suppliers
DaVita: To Be the Provider, Partner and Employer of Choice
Discover Financial Services: Our mission is to help people spend smarter, manage debt better and save more so they achieve a brighter financial future.
Land O’Lakes: We are a market- and customer-driven cooperative committed to optimizing the value of our members’ dairy, crop and livestock production.
211-220
Corteva: To enrich the lives of those who produce and those who consume, ensuring progress for generations to come.
Las Vegas Sands Our responsibility to the planet is as important to us as our commitment to the comfort and well-being of our guests and Team Members. The Sands ECO360 Global Sustainability strategy is designed to help minimize our environmental impact, and it reflects our vision to lead the way in sustainable building development and resort operations. Driven by an aspirational idea, made possible through the dedication and hard work of our Team Members, we continue our journey to a more sustainable future.
Textron: It’s our mission to defend, protect and support our customers around the world through courageous thinking and continuous evolution. We strive to be the customer’s greatest ally because they put their lives on the line every day – and we never forget what we owe them.
Kellogg: Nourishing families so they can flourish and thrive.
Guardian Life Ins. Co. of America: Our Guardian community is committed to serving with expertise when, where and how our clients need us.
Core-Mark Holding: As a leading distributor to the convenience retail industry for over 130 years, our mission has always been the same – provide the freshest products and best possible service to help our customers grow their sales and profits.
Community Health Systems: For more than 30 years, our organization has been keeping healthcare close to home in cities and towns across the nation. Our affiliated hospitals deliver a wide range of health services and function as vitally important members of their local communities.
Kinder Morgan: To provide energy transportation and storage services in a safe, efficient and environmentally responsible manner for the benefit of people, communities and businesses
BJ’s Wholesale Club: To deliver outstanding products at an unbeatable value to our members.
State Street: To ensure that all of our employees across the globe feel their identities and experiences are represented, embraced, and celebrated.
221-130
Ameriprise Financial: To help people feel confident about their financial future.
Global Partners: We partner with individuals to create stronger communities and more sustainable economic, health, and educational systems.
L Brands: Our mission is to make our customers feel sexy, sophisticated and forever young, and we are committed to deliver on this promise by providing high-quality, safe and effective products.
MGM Resorts International: MGM Resorts is the leader in entertainment and hospitality—a diverse collection of extraordinary people, distinctive brands and best-in-class destinations. Working together, we create partnerships and experiences that Engage, Entertain and Inspire.
L3Harris Technologies: At L3Harris, we inspire excellence. Across air, land, sea, space and cyber domains, our customers perform on the world’s most challenging frontlines – and we are proud to employ innovators and problem solvers dedicated to delivering mission critical solutions our customers depend on.
DISH Network: To recreate the landscape of information and entertainment to become the sole provider of voice, video and data. We possess the integrity to set high goals and the commitment to achieve the results.
Lithia Motors: The mission of Lithia Automotive Group is to be the best provider of cars and trucks and related services in North America. Utilizing a common language, we believe in developing motivated people who are committed to our goals and mission.
DTE Energy: At DTE Energy our aspiration is to be the best-operated energy company in North America and a force for growth and prosperity in the communities where we live and serve.
American Family Insurance Group: To inspire, protect and restore your dreams. Because we believe a dream is the most valuable thing you’ll ever own.
Farmers Insurance Exchange: Our ambition is to Be the leader in delivering peace of mind, innovating for customers whenever and wherever they need us.
231-240
Consolidated Edison: Our three principles of safety, operational excellence, and enhancing the customer experience drive everything we do. We set high expectations for our company and employees, and make it our mission to:Provide energy to our customers safely, reliably, and sustainably,Cultivate a workplace that allows employees to realize their full potential,Provide a fair return to our investorsimprove the quality of life in the communities we serve
LKQ: To be the leading global value-added distributor of vehicle parts and accessories by offering our customers the most comprehensive, available and cost-effective selection of part solutions while building strong partnerships with our employees and the communities in which we operate.
Sempra Energy: At Sempra Energy, we are always looking for new and better ways to serve our customers. It drives our employees’ sense of purpose every day. We know that improving the lives of those we serve also helps make our company even more valuable for all our stakeholders. Our vision, mission and values reflect this commitment.
Edison International: At Edison International, our vision is to lead the transformation of the electric power industry toward a clean energy future. Through our subsidiaries, we generate and distribute electric power, as well as provide energy services and technologies, including renewable energy.
CenterPoint Energy: To foster enhanced communication and strengthen long-term relationships with high valued customers through a trusted energy partnership.
Quanta Services: People are at the core of everything we do.
Murphy USA: To deliver every day the quickest, most friendly service and a low price value proposition to our growing customer base for the products and markets we serve.
Expedia Group: To power global travel for everyone, everywhere
Bed Bath & Beyond: To be trusted by its customers as the expert for the home and heart-related life events
Unum Group: Our mission is to help protect people financially when they’re injured or ill and need it most. In today’s environment of economically fragile families, financial protection benefits are more important than ever.
241-250
CSX: To capitalize on the efficiency of rail transportation to serve America.
AutoZone: To provide the best parts, prices and customer service in the automotive aftermarket industry. We have a rich culture and history of going the Extra Mile for our customers and our community.
Pacific Life: We recognize our mission of helping clients achieve financial security can only be accomplished through our people. We invest in developing the talents and expertise of our employees and foster a work environment that is challenging, inclusive, collaborative, and results-oriented.
Charles Schwab: Our purpose is to champion every client’s goals with passion and integrity, empowering them to take ownership of their financial future at every income level and life stage.
Crown Holdings Crown: is the preferred supplier of metal packaging. Building on a tradition of innovation, quality and cost control, we reach ever greater heights as we provide diversified packaging solutions and services to meet our customer needs.
Laboratory Corp. of America: To improve health and improve lives by delivering world-class diagnostic solutions, bringing innovative medicines to patients faster, and using technology to improve the delivery of care.
Live Nation Entertainment: To improve the live entertainment experience and to drive major innovations in ticketing technology, marketing and service
Xcel Energy: To provide our customers the safe, clean, reliable energy services they want and value at a competitive price.
W.W. Grainger: We keep the world working. As the way work gets done around the world continues to evolve, Grainger is here to serve customers like no one else can.
Ball: Our mission is your mission.
251-260
Fox: Give people the simple pleasure of being transported by a story on a screen.
Universal Health Services: To provide superior quality healthcare services that…PATIENTS recommend to family and friends, PHYSICIANS prefer for their patients, PURCHASERS select for their clients, EMPLOYEES are proud of, and INVESTORS seek for long-term returns.
Baxter International: To save and sustain lives.
Norfolk Southern: To enhance the value of our stockholders’ investment over time by providing quality freight transportation services and by undertaking any other related businesses in which our resources, particularly our people, give the company an advantage.
Adobe: To move the Web forward
J.C. Penney: To ensure every customer’s shopping experience is worth her time, money and effort
Discovery: To satisfy curiosity and make a difference in people’s lives by providing the highest-quality content, services, and products that entertain, engage, and enlighten.
Keurig Dr Pepper: To be the best beverage business in the Americas.
Leidos: Leidos makes the world safer, healthier, and more efficient through information technology, engineering, and science.
Nvidia: To provide the latest NVIDIA news on products, technologies and events. To highlight and engage with our fans. This page is not for technical support. To find answers to technical questions please check our support tab with links to other resources.
261-270
Entergy: For our owners, we create value by aspiring to provide top-quartile returns through the relentless pursuit of opportunities to optimize our business.For our customers, we create value by delivering top-quartile customer satisfaction through anticipating customer needs and exceeding their expectations while keeping rates reasonable.For our employees, we create value by achieving top-quartile organizational health; providing a safe, rewarding, engaging, diverse and inclusive work environment, fair compensation and benefits; and opportunities to advance their careers.For our communities, we create value through economic development, philanthropy, volunteerism and advocacy and by operating our business safely and in a socially and environmentally responsible way.
FirstEnergy: We are a forward-thinking electric utility powered by a diverse team of employees committed to making customers’ lives brighter, the environment better and our communities stronger.
eBay: To be the world’s favorite destination for discovering great value and unique selection
Boston Scientific: Boston Scientific is dedicated to transforming lives through innovative medical solutions that improve the health of patients around the world.
Office Depot: To be the preferred supplier of workspace solutions to our customers, based on our expertise and a great customer journey.
Steel Dynamics: To meet or exceed customer service expectations with regard to quality, service and price; to be a world-class supplier by continually improving our processes, equipment and systems; to provide a safe working environment for all employees; and to continue to enhance the skills of our employees through ongoing training and education.
Mutual of Omaha Insurance: We help our customers protect what they care about and achieve their financial goals.
Sonic Automotive We are an industry-leading automotive retailer committed to providing our customers with an outstanding automotive experience that is delivered with professionalism, integrity and enthusiasm.
Fidelity National Information Services: To be the premier worldwide provider of high quality, information-based solutions that not only meet the business needs of our clients today, but also help them plan for the future.”
Henry Schein: To provide innovative, integrated health care products and services; and to be trusted advisors and consultants to our customers – enabling them to deliver the best quality patient care and enhance their practice management efficiency and profitability.
271-280
Liberty Media: Liberty Media is committed to making a meaningful impact in our community. Towards this aim, Liberty has undertaken many initiatives in an effort to give back.
Interpublic Group: Our goal is to be one of the world’s most diverse and inclusive companies.
AES: The AES is dedicated to diffusing and increasing educational and scientific knowledge in audio engineering and promoting and advancing this science and its allied arts in both theoretical and practical application. The AES is further dedicated to stimulating interest in audio engineering, encouraging the interchange and intercourse of ideas and promoting and maintaining high professional standards amongst its members. The mission of our local section is one of holding meetings for the reading or discussion of professional papers, publications, communications, and for other professional activities as shall properly fulfill the objectives and purposes of the Audio Engineering Society.
Fiserv: To deliver superior value for our clients through leading technology, targeted innovation and excellence in everything we do.
BorgWarner: The recognised leader in advanced products and technologies that satisfy customer needs in powertrain and systems solutions.
Oneok: Provide our customers with high-quality service through vertical integration across the midstream value chain focused on the transportation, fractionation, processing, storage, marketing and delivery of natural gas liquids (NGL), natural gas and other hydrocarbon liquid products.
O’Reilly Automotive: O’Reilly Automotive intends to be the dominant supplier of auto parts in our market areas by offering our retail customers, professional installers, and jobbers the best combination of price and quality provided with the highest possible service level.
Assurant: To help clients and customers protect what is important to them: their home, their personal property, and their ability to recover from natural, personal and financial catastrophes.
Newell Brands: Newell Brands’ mission is to help people flourish every day, where they live, learn, work, and play.
Public Service Enterprise Group: PSEG is committed to our customers, shareholders, employees and communities where we do business. We invest in the economy, environment and infrastructure to make the states where we operate, better places to live and work.
281-290
News Corp: Creating and distributing top-quality news, sports and entertainment around the world.””
Calpine: Success for our investors, customers and employees demands that we:Be the best power plant operator on the planet,Excel as a customer-centric business – both wholesale and retail,Innovate and evolve in our focus on delivering reliable and sustainable energy solutions,Live by our values
Auto-Owners Insurance: To provide the best claim service in the industry
Mohawk Industries: To create innovative products that make life better… and to bring you the best floor possible.
PVH To be the most admired fashion and lifestyle company in the world.
Campbell Soup: To nourish people’s lives by offering a wide variety of convenient, delicious, and affordable food choices that can help everyone enjoy a balanced, healthful diet. Visit the Campbell’s Nutrition & Wellness site to find healthy eating plans, read nutrition articles by our dedicated team of experts, and more.
NRG Energy: We bring the power of energy to people and organizations.
Fifth Third Bancorp: To responsibly empower underserved individuals, families and communities through the delivery of responsible and innovative financial solutions, leading to financially healthy people and sustainable communities. Community and Economic Development officers are active in the regions Fifth Third serves, collaborating with local community and business leaders to develop comprehensive and holistic solutions that address a community’s most important needs. Fifth Third is committed to increasing access to financial services, increasing mortgage lending in low- and moderate-income communities, increasing small business lending, and helping consumers enhance financial capability.
Hertz Global Holdings: To be the most customer focused, cost efficient vehicle and equipment rental / leasing company in every market we serve. We will strengthen our leading worldwide positions through a shared value culture of employee and partner involvement by making strategic investments in our brand, people and products. The focus of everything we do will be continuously inproving shareholder value.”
Newmont: To build a sustainable mining business while leading in safety, environmental stewardship and social responsibility. Today, we primarily mine gold and copper, as well as silver and other metals and minerals.
291-300
Cheniere Energy: We responsibly deliver a reliable, competitive and integrated source of LNG in a safe and rewarding work environment. Lead and innovate in the LNG market.ensure safe, reliable and efficient operations.Execute on the construction of our facilities safely, on time and on budget.Comply with all applicable laws, regulations, policies and procedures, following the highest ethical standards.Deliver long-term value to our stakeholders.
Advance Auto Parts: It is the Mission of Advance Auto Parts to provide personal vehicle owners and enthusiasts with the vehicle related products and knowledge that fulfill their wants and needs at the right price. Our friendly, knowledgeable and professional staff will help inspire, educate and problem-solve for our customers.””
Lam Research: Lam Research is dedicated to the success of our customers by being the world-class provider of innovative technology and productivity solutions to the semiconductor industry
Owens & Minor: Customers are at the heart of what we do. Owens & Minor is a critical part of the healthcare process across its full continuum, empowering our customers to do the critical work that they do. We have the ambition to be part of the improvement and progress of healthcare, into the future. Our shared IDEAL values- Integrity, Development, Excellence, Accountability, and Listening- bring our mission to life.
Equitable Holdings: We aim to be a trusted partner to our clients by providing advice, products and services that help them retire with dignity, protect their families and prepare for their financial future.
Markel: We seek to deliver innovative products and responsive customer service so that we can be a market leader.
Jones Financial (Edward Jones) To help individuals achieve their serious, long-term financial goals while understanding their needs and implementing tailored solutions.
Hormel Foods: Hormel Foods is a leading branded food company with a focus on profitable growth. Inspired by our founder’s charge to “originate, don’t imitate,” we market a balanced portfolio of highly differentiated quality products. We engage our employees by creating an environment where careers are fostered, people make a difference and integrity is absolute.
Hilton Worldwide Holdings: To be the most hospitable company in the world – by creating heartfelt experiences for Guests, meaningful opportunities for Team Members, high value for Owners and a positive impact in our Communities.
Univar Solutions: Streamline. Innovate. Grow.
301-310
United Rentals: Deploy the best people, equipment and solutions to enable our customers to safely build a better and stronger future.
Pioneer Natural Resources: To be America’s leading independent energy company, focused on value, safety, the environment, technology and our greatest asset, our people.
Delek US Holdings: We are a company led by innovation, committed to safety leadership, diversity, and the pursuit of growth and excellence for the benefit of all of our stakeholders.
Eastman Chemical: To deliver innovative products and solutions while maintaining a commitment to safety and sustainability.
EMCOR Group Integrity: In everything we do. Discipline.Execution with precision, efficiency, competence and professionalism. Transparency . Sharing information to facilitate better communication
Avis Budget Group: “We will ensure a stress-free car rental experience by providing superior services that cater to our customers’ individual needs…always conveying the ‘We Try Harder®’ spirit with knowledge, caring and a passion for excellence.”
J.B. Hunt Transport: Services Our mission statement says it all: Creating the most efficient transportation network in North America. We continuously look for new ways that our people, process and technology can be used to move freight transportation forward.
Xerox Holdings: Through the world’s leading technology and services in business process and document management, we’re at the heart of enterprises small to large, giving our clients the freedom to focus on what matters most: their real business.
Wayfair: To make home a reality for more of the many people in need of safe shelter and basic household items that help make a home.” The mission statement is all about the home experience Wayfair can offer its clients through dynamic designs informed by technology
KKR: We seek to provide innovative financial solutions and investment vehicles to help our fund investors achieve their investment goals.
311-320
AGCO: Profitable growth through superior customer service, innovation, quality and commitment.
Voya Financial: To make a secure financial future possible — one person, one family, one institution at a time.
Ryder System: At Ryder, our mission is to provide innovative supply chain and fleet solutions that are reliable, safe and efficient, enabling our customers to deliver on their promises.
Air Products & Chemicals: To achieve growth and cost competitiveness by identifying, developing and integrating external technologies through technology acquisition, joint ventures, collaborative R&D projects and licensing with prospective industry, government and university partners.
Mosaic: To make the world a better experience.
Huntington Ingalls Industries: Provider of mission critical and practical solutions to a wide variety of government and commercial customers worldwide through Technical Solutions.
Berry Global Group: At Berry, our mission is: ‘Always advancing to protect what’s important.’ Our mission not only applies to continuously improving and innovating the products and services we offer, but also our operations, the materials we use, our supply chain, and our social responsibility programs. In doing so, we aim to protect our employees, our customers and their products, our consumers, the communities in which we operate, the environment as a whole, and ultimately, the longevity of our business.
Anixter International: Our customers know they can count on Anixter to deliver consistent, superior service and support around the world. When we say we are global, we mean it.
Alaska Air Group: achieve our objective as a socially responsible company that values not just our performance, but also our people, our community, and our environment
Yum China Holdings: To build the world’s most loved, trusted and fastest growing restaurant brands. We are evolving KFC, Pizza Hut and Taco Bell into iconic, distinctive and relevant global brands.
321-330
Dick’s Sporting Goods: To be the No. 1 sports and fitness specialty retailer for all athletes and outdoor enthusiasts through the relentless improvement of everything we do.”
Caesars Entertainment: To inspire grown-ups to play and it’s our inspiring family of team members who make this an exciting reality every day
Genworth Financial: Genworth Financial is dedicated to helping individuals and families achieve their goals in a world of shifting financial burdens
Targa Resources: To target for acquisition, and subsequent improvement, strategically located midstream gathering, processing and transmission assets in stable supply and demand areas, primarily in the Gulf Coast, Gulf of Mexico, Mid-Continent and Rocky Mountain regions of the United States
Coty: To challenge the definition of beauty, to encourage authenticity and celebrate diversity.
Dana: Our talented people power a customer-centric organization that is continuously improving the performance and efficiency of vehicles and machines around the globe. We will consistently deliver superior products and services to our customers and will generate exceptional value for our shareholders.
Thrivent Financial for Lutherans: To help more Christians achieve a feeling of “surplus”—where they feel like they have enough for themselves and enough to share.
Autoliv: Providing World Class Life-saving Solutions for Mobility and Society
SpartanNash: To leverage our expertise in food distribution and retail to develop, activate and provide impactful solutions that exceed expectations for associates, customers and partners.
Eversource Energy: Delivering reliable energy and superior customer service in our daily work, in community service and leadership, and in doing the right thing for our customers, co-workers, shareholders and the environment.
331-340
Darden Restaurants: To be financially successful through great people consistently delivering outstanding food, drinks and service in an inviting atmosphere, making every guest loyal
National Oilwell Varco: Provides technical expertise for pumping systems, fluid end expendables, pressure control systems, flowline equipment, and continuous technology development of fluid management systems.
Fidelity National Financial: To advance, expand, and protect the experience of property ownership.
Erie Insurance Group: To provide our policyholders with as near perfect protection, as near perfect service as is humanly possible and to do so at the lowest possible cost.
Oshkosh: At Oshkosh Corporation, we’re committed to making a difference in people’s lives. That drives us to design products that empower people and keep them safe. To support causes that represent the best of humanity. And to preserve our planet for generations to come.
Casey’s General Stores: To provide quality products at competitive prices with courteous service in clean stores at convenient locations. To provide a work environment where employees are treated with respect, dignity and honesty and where high performance is expected and rewarded. To provide shareowners with a fair return on investment.
WESCO International :To partner with key suppliers and industrial experts to transform world-class branded products and industry-leading service capabilities into cost-effective, innovative supply chain solutions
Tractor Supply: To work hard, have fun and make money by providing legendary service and great products at everyday low prices.”
CommScope Holding: CommScope enables communication through a constant focus on innovation, agility and integrity.• We drive innovation in networks and technologies with high-performance, high-quality products.• We help our customers solve business challenges and adapt to change quickly, and• We operate with integrity to deliver strategic growth opportunities for our customers, value to our owners, and a thriving, collaborative culture for our diverse employees.
Huntsman: To understand cancer from its beginnings, to use that knowledge in the creation and improvement of cancer treatments, to relieve the suffering of cancer patients, and to provide education about cancer risk, prevention, and care.
341-350
American Financial Group: To deliver financial solutions that fulfill today’s needs and tomorrow’s dreams. We enable individuals and businesses to manage financial risk by providing insurance products to meet their specific and ever-changing financial risk exposures.
Masco: To provide independent and professional services on insurance adjustment, marine surveys and appraisals to the local and overseas insurance market, the industrial shipping community and to the general public.
Sanmina Together we will make a difference
Westinghouse Air Brake (Wabtec): Performance that drives progress. We create transportation solutions that move and improve the world.
Expeditors Intl. of Washington: To set the standard of excellence in global logistics through total commitment to quality in people and customer service, with superior financial results
Andersons: We firmly believe that our Company is a powerful vehicle through which we channel our time, talent, and energy in pursuit of the fundamental goal of serving God by serving others. Through our collective action, we greatly magnify the impact of our individual efforts to: – Provide extraordinary service to our customers – Help each other improve – Support our communities – Increase the value of our company.
Westlake Chemical: To serve our customers by safely and reliably providing quality and sustainable products and services that enhance people’s lives every day.
Constellation Brands: We’re in the business of creating new experiences that bring people together and elevate their lives.
Frontier Communications: Frontier is committed to keeping our customers connected to what matters most to them.
JetBlue Airways: To inspire humanity – both in the air and on the ground. We are committed to giving back in meaningful ways in the communities we serve and to inspire others to do the same.
351-360
Citizens Financial Group: To help our customers, colleagues and communities reach their potential
Raymond James Financial: Provide high levels of service with integrity. Communicate with our clients clearly and frequently. Teamwork and cooperation to nurture relationships. Continuing education to maintain timeliness of knowledge. Innovation to survive in our changing world. Strive to excel beyond our peers. Give something back
Foot Locker To be the leading global retailer of athletically inspired shoes and apparel.
Hershey: Bringing sweet moments of Hershey happiness to the world every day
Zimmer Biomet Holdings: Our Mission to alleviate pain and improve the quality of life for people around the world unites all Zimmer Biomet Team Members
Cincinnati Financial: To grow profitably and enhance the ability of local independent insurance agents to deliver quality financial protection to the people and businesses they serve by:providing market stability through financial strength,producing competitive up-to-date products and services,developing associates committed to superior service
Western & Southern Financial Group: We want to help you meet your major financial security needs by providing you responsive, competitive life, health, retirement savings, and investment products and services. When you succeed, so do we.
W.R. Berkley: Our growth is based on meeting the needs of customers, maintaining a high-quality balance sheet, and allocating capital to our best opportunities.””
Thor Industries: We are committed, at our core, to better the lives of our employees and customers, foster the viability of our communities, and promote a clean and safe environment through responsible and sustainable business practices.
Regeneron Pharmaceuticals: To use the power of science to bring new medicines to patients… over and over again
361-370
Spirit AeroSystems Holdings: We apply emerging technologies to the design, assembly and integration of components and structures for the world’s premier aerospace programs.
PPL: To provide safe, reliable, sustainable energy at a reasonable cost to our customers and superior, long-term returns to our shareowners.
Insight Enterprises: To use its world-class people, partnerships, services, and delivery solutions to help businesses run smarter.
Quest Diagnostics: To be the undisputed world leader in diagnostic testing, information and services
KeyCorp To empower its clients, communities and employees to thrive. The path to financial wellness starts here. No matter who you are, where you are on your financial journey, or what barriers are ahead of you, KeyBank will help you move forward.
DCP Midstream: To being sustainable in any market environment, with a focus on operational excellence, including industry-leading safety performance
American Tower: To lead wireless connectivity around the globe, innovate for a mobile future, drive efficiency throughout the industry, and grow our assets and capabilities to meet customer needs.
Graybar Electric: To serve as the vital link in the supply chain, adding value for customers and suppliers with innovative solutions and services
Ulta Beauty: Every day, we use the power of beauty to bring to life the possibilities that lie within each of us — inspiring every guest and enabling each associate to build a fulfilling career.
Devon Energy: Devon is a results-oriented oil and gas company that builds value for shareholders through our employees by creating a culture of health, safety and environmental stewardship in an atmosphere of optimism, teamwork, creativity and resourcefulness and by dealing with everyone in an open and ethical manner.
371-380
Blackstone Group: Our mission is to deliver enhanced returns and capital preservation over the long term. All of our businesses reflect Blackstone’s strong partnership culture, personalized approach, commitment to exceptional performance and uncompromising integrity.
Dean Foods: The Company’s primary objective is to maximize long-term stockholder value, while adhering to the laws of the jurisdictions in which it operates and at all times observing the highest ethical standards.
Fortive: We are more committed than ever to moving essential technologies forward.
UGI: To be the preeminent energy distribution company in our targeted markets by providing a superior range of clean and sustainable energy solutions to our customers
Burlington Stores: A leading off-price apparel and home product retailer.
Builders FirstSource: To be the best supplier of building materials and services by having a people-first culture, exceptional customer service, and innovative solutions that create superior value for our stakeholders.
Old Republic International: To provide quality insurance security and related services to businesses, individuals and public institutions, and be a dependable long-term steward of the trust that policyholders, shareholders and other important stakeholders place in us.
Asbury Automotive Group: To maintain the image of all of our dealerships, continuously develop new processes to improve traffic, and make a lasting impact in how Asbury operates.
Arthur J. Gallagher: Provide superior, cost-effective risk management products· and services that meet the ever-changing needs of our current and prospective clients, while continuing to strive for the highest professional excellence in the delivery of those products and services.
MasTec: To be recognized as a company that achieves customer expectations safely, profitably and in a manner that is rewarding for both our customers and our team. We want to attain profitable growth through an organizational structure that performs excellent service delivery; to establish a reputation of integrity within our community and the communities in which we work; and to provide our team members growth opportunities in an injury-free environment.
381-390
Owens Corning: Owens Corning is a company with an unwavering commitment to delivering solutions, transforming markets and enhancing lives. It’s who we are. It’s why we are here. We do it by fully engaging our employees in support of growing our customer’s businesses. And when we do, we grow ours as well.
Beacon Roofing: Supply To be a leading North American supplier to commercial and residential roofing and exterior building contractors through a family of long-established regional suppliers and to add value to our contractor customers’ businesses, to our employees’ careers, to our investors’ assets, and to our suppliers’ products.
Hanesbrands: To profitably grow our leading brands by intimately understanding our consumers, out-executing our competition and leveraging our sustainable competitive advantage.
Packaging Corp. of America: To serve the needs of our customers, today and tomorrow, with products and services that exceed expectations for performance and environmental responsibility.
M&T Bank: We strive to be the best company our employees ever work for, the best bank our customers ever do business with, and the best investment our shareholders ever make.
Northern Trust: To be our clients’ most trusted financial partner, delivering market-leading capabilities through exceptional people and technology.
Cintas: We will exceed our customers’ expectations to maximize the long-term value of Cintas for its shareholders and working partners.”
CMS Energy: World-Class Performance Delivering Hometown Service.
Seaboard: We relentlessly seek a better way to produce wholesome pork by purposefully connecting every step between our farms and family tables around the world. This is how we ensure the well-being of our animals, the environment, our employees and the communities we call home.
Intuit: To power prosperity around the world.
391-400
Regions Financial: Our mission at Regions is to achieve superior economic value for our shareholders over time by making life better for our customers, our associates and our communities and creating shared value as we help them meet their financial goals and aspirations.
FM Global: We have a unique risk management focus. Our clients look to us to develop cost-effective insurance and risk-financing solutions, to minimise business interruption and financial impact if a loss does occur.
Advanced Micro Devices: Build great products that accelerate next-generation computing experiences.
Ovintiv: We are a company with a purpose—to make modern life possible. As one of the largest producers of oil and condensate, natural gas and natural gas liquids in North America, our team stands united by a commitment to drive progress and improve lives with respect and responsibility, not just in the communities where we operate, but for everyone.
Rockwell Automation: Our mission is to improve the quality of life by making the world more productive and sustainable. We are committed to enabling the next generation of smart manufacturing. With the right strategy, talented people, and our substantial financial strength, we are dedicated to deliver value to our customers.
O-I Glass: To be the most sustainable producer of the most sustainable rigid packaging
Wynn Resorts: To make every visit a once-in-a-lifetime experience to our guests is what makes us who we are.
Securian Financial Group: To help our customers build secure tomorrows. To enable you to celebrate family, every day, no matter how you define it.
Alliance Data Systems: To develop unique insight into consumer behavior. We use that insight to create and manage customized solutions that change consumer behavior and enable our clients to build stronger, mutually-beneficial relationships with their customers.”
Weyerhaeuser: “Working together to be the world’s premier timber, land, and forest products company.”
401-410
Brighthouse Financial: To help people achieve financial security
Intercontinental Exchange: We believe in providing our customers transparent access to global markets, and we make it our mission to deliver that – whether it means listing on the New York Stock Exchange to generate capital or turning to ICE futures markets to manage price and counterparty risk.
American Axle & Manufacturing: To deliver efficient, powerful and innovative solutions for our customers while leading the industry in quality, operational excellence and technology to maximize shareholder
Hess: To be a trusted energy partner. We are committed to help meet the world’s growing energy needs in a safe, environmentally responsible, socially sensitive and profitable way. Sustainability practices are a fundamental part of our business strategy and operations – they create value for our shareholders and opportunities to continuously improve business performance.
ABM Industries: To take care of the people, spaces, and places that are important to you.
Activision Blizzard: Dedicated to creating the most epic entertainment experiences…ever.
GameStop: To deliver customer satisfaction.
Apache: To grow in an innovative, safe, environmentally responsible and profitable manner for the long-term benefit of our stakeholders
Science Applications International: To provide excellence in the delivery of a global education in visual, design, media, and related arts, with attendant studies in the history and theory of those disciplines set within a broad-based, humanistic curriculum in the liberal arts and sciences. To provide instruction for this education in a range of formats: written, spoken, media, and exhibition-based.
AK Steel Holding: Our AK Steel team creates innovative, high quality steel solutions for our customers in a safe, responsible and profitable manner.
411-420
Ralph Lauren: To inspire the dream of a better life through authenticity and timeless style.
Celanese Collaboration: Partner with our customers to develop fresh solutions and find uses for mature products that solve their most critical needs. Creating customer value Use the full breadth of our chemistry, technology and global business expertise to create value for our customers and for Celanese. Improving the world Be innovative, committed and collaborative to help make the world a better place to live. Being sustainable Operate responsibly to make a positive impact on our communities and the lives of those with whom we work. Employee growth Make Celanese a rewarding place to work with growth opportunities that allow employees to reach their fullest potential. Shareholder value Create wealth for employees and shareholders through profits and growth.
R.R. Donnelley & Sons: Create and sustain an actively inclusive environment that embraces, respects and leverages the diversity of our employees, clients, suppliers and communities.
Zoetis: We build on a six-decade history and singular focus on animal health to bring customers quality products, services and a commitment to their businesses.
Ascena Retail Group: We are committed to providing all women and girls with fashion and inspiration for living confidently every day. This is our mission, the reason we exist and the impact we seek to make on the world.
Clorox: We make everyday life better, every day
Ingredion: We make it our business to understand industry trends and our customers’ challenges.
First American Financial: To provide you with comprehensive insurance solutions that provide security, protection, peace of mind, and superior customer service at value pricing. We value you as customers, and it’s not only about protecting your greatest assets in life…It’s how you are treated.
Graphic Packaging Holding: A World of Difference. We’re a leader in the packaging industry, serving hundreds of the world’s most recognized brands. You’ve probably purchased food, beverages or other consumer products sold in our packaging. As one of the world’s largest manufacturers of folding cartons, unbleached paperboard, coated recycled board, microwave packaging and machinery, we continue to set new standards for our industry. We are always looking ahead to help our customers meet changing consumer demands and their business goals.
NetApp: To support companies throughout the digital transformation process, delivering hybrid cloud data services that radically improve organizational efficiency and create new business opportunities.”
421-430
TravelCenters of America: Our mission is to take care of all highway travelers in the finest full-service facilities on the road. And, with over 30 years of experience, TravelCenters of America has established itself as a leader in serving travelers.
Olin: Prepare students to become exemplary engineering innovators who recognize needs, design solutions and engage in creative enterprises for the good of the world. Olin is dedicated to continual discovery and development of effective learning approaches and environments, and to co-developing educational transformation with collaborators around the globe.
Robert Half International: Robert Half helps people find rewarding work and clients find the right talent to grow their businesses, and our goal is to adhere to the highest ethical standards when doing so. This commitment is reflected in our policies and programs that support universal human rights; respect the diversity of our employees, customers and business partners; form the foundation of our philanthropic endeavors; and protect the environment in the communities we serve.
EnLink Midstream: We Connect Energy to Life through midstream services that improve our customers’ businesses, employees’ lives, local communities, and investor returns.
Avantor: We set science in motion to create a better world.
Analog Devices: To be the world’s best signal processing company
Ameren: To power the quality of life
Williams-Sonoma: To help you celebrate the people in your life and to make gift giving personable and fun.
Realogy Holdings: We empower real estate professionals and strengthen communities by delivering exceptional brands, support and service through the quality and integrity of our people.
Commercial Metals: At CMC, we are committed to being a low-cost, high quality metals recycler, manufacturer and fabricator.
431-438
Franklin Resources: To be the premier global investment management organization.
Fortune Brands: Home & Security To fulfill the dreams of homeowners and help people feel more secure.
Levi Strauss: To sustain responsible commercial success as a global marketing company of branded casual apparel. We must balance goals of superior profitability and return on investment, leadership market positions, and superior products and service. We will conduct our business ethically and demonstrate leadership in satisfying our responsibilities to our communities and to society. Our work environment will be safe and productive and characterized by fair treatment, teamwork, open communications, personal accountability, and opportunities for growth and development.
Crown Castle: International To deliver the highest level of service to our customers at all times – striving to be their critical partner as we assist them in growing efficient, ubiquitous wireless networks.”
Simon Property Group: To be the preeminent developer, owner and manager of retail real estate. To create and continually enhance stockholder value through the ownership of a high quality portfolio of premier properties and a commitment to our employees, our customers, our retailer and business partners and the communities in which we operate.
Cerner: Our mission is to relentlessly seek breakthrough innovation that will shape health care of tomorrow.
Post Holdings: We are committed to maintaining a high standard of business ethics in dealings with our employees, governments, customers and consumers. It is also our mission to make sure that suppliers do the same, by sharing certain standards that guide our daily decisions and actions.
Huntington Bancshares: We at Huntington are committed to doing the right thing for our customers, colleagues, shareholders and communities.
How to Write a Mission Statement
To write a successful mission statement, you first need to start with what it is your company does – free of fluff.
Ask yourself key questions such as: what service does your company provide? What products do you produce?
But the very best statements don’t just effectively communicate what the company does. They also form a connection with customers.
This means you also need to consider your company’s vision statement for the future and your core company values.
Vision and values are not just for your internal stakeholders. They also allow you to create that connection with your customers. Your mission statement should connect your company’s core offering with the “why.”
A super simple formula for writing your mission statement is to incorporate three key aspects:
- What: What does your company offer?
- Who: Who do you sell to?
- Why: Why is what you do important?
Answering these three key questions will help you write a killer mission statement.
What Makes a Great Mission Statement?
What separates a great mission statement from a serviceable one?
Your statement should be bold. If you’re going to inspire external and internal stakeholders, you have to be ambitious.
At the same time, you should stay realistic. There’s no point in broadcasting an impossible mission. It won’t connect with your customers. And there’s no need to force a fake philanthropic angle into your mission. If it feels false, people will know.
For example, there’s nothing wrong with being on a mission to “help coffee enthusiasts start every day right with the best cup of hot java.”
Trying to cram in a higher cause into your mission statement when it’s not a real priority will come back to bite you in the future.
Be bold. Be ambitious. But stay authentic to who you are and what you’re trying to achieve.
Mission Statement FAQs
A mission statement explains why a company exists in a sentence or short paragraph. It helps to align your stakeholders behind a single purpose.
A mission statement describes why your company exists and what it offers customers. A vision statement imagines a world where you’ve achieved your mission.
To write a mission statement, you need to distill what you do down to its most basic form without any fluff. Describe who you serve and why it is so important.
A mission statement has 3 crucial parts: what your company does, who it does it for, and why you do it. Combining these 3 parts in a sentence or short paragraph will create a clear statement your stakeholders can get behind.