CGO Buyer Persona

Chief Growth Officer Buyer Persona Example

Chief Growth Officer

Anna Czarnik

As the Chief Growth Officer (CGO), Anna bridges different departments like business development, sales, marketing, operations, and information technology. Her responsibility is to ensure all activities across these areas reflect the value proposition of the business and are all aligned towards revenue growth.

Age

35 to 54

Location

Global

Years of Experience

10+

Job Seniority

Director

Job Function

Business Development

Sector/Industry

Various

Goals

  • Understand what our customers want, why, and their frustrations
  • Communicate our value clearly with the organisation
  • Keep up-to-date with market trends and technology advancements

Motivations

  • Grow revenue
  • Align different departments
  • Create visibility across different functions within the organisation

Questions

  • How can I better communicate our company vision?
  • How can we improve our internal processes?
  • Which revenue metrics should we be tracking?

Preferred Content

Articles
Videos
Emails
Podcasts
Webinars
Reports
Social
Events
Community

Challenges

Lack of visibility
Communication
Inefficiencies

Build your own Chief Growth Officer buyer persona.