CFO Buyer Persona

CFO Buyer Persona Example and Template

Chief Financial Officer

John Smith

As the Chief Financial Officer (CFO), John is responsible for the planning, implementation, managing, and running of all the finance activities of a company. That includes planning as well as budgeting, forecasting and negotiations. John provides leadership, direction, and management. He advises on long-term business and financial planning white providing strategic recommendations to the Chief Executive Officer or president as well as members of the executive management team.

Age

55+

Location

Global

Years of Experience

12+ years

Job Seniority

Director

Job Function

Finance

Sector/Industry

Various

Goals

  • Business growth
  • Reduce costs
  • Increase cashflow
  • Introduce new products and services
  • Expand into new markets
  • Reduce leverage

Motivations

  • Personal fame
  • Career progression

Questions

  • How can I reduce costs?
  • How can I increase cashflow?
  • How can I reduce leverage?

Preferred Content

Articles
Videos
Emails
Podcasts
Webinars
Reports
Social
Events
Community

Challenges

Effects of the COVID-19 pandemic
Rising geopolitical risks worldwide
Effects of Brexit

With Mkt, you can build your own buyer persona profiles. Every piece of content you create is then tied to your personas, your customer journey map, and your strategic goals.

FAQs

Frequently Asked Questions about the Chief Financial Officer

What does a CFO do?

A Chief Financial Officer (CFO) is responsible for managing and reporting on the cash flow of the business as well as financial planning for the future. The duties and responsibilities of a CFO rely heavily on the size of the company and industry, but in general, they are in charge of preparing the company’s annual budget, creating and implementing financial policies, providing financial advice to the CEO, providing reports to investors, working closely with the CFO of other companies in their industry, and overseeing new acquisitions.

What should a CFO focus on?

The CFO is responsible for overseeing the finance, accounting and legal departments of the company. The CFO also focuses on securing a strong financial performance from all company functions, including sales, marketing and customer service. In order to accomplish this, they partner with the right suppliers to do it.

What qualities should a CFO have?

A good Chief Financial Officer (CFO) has a strong strategic mindset, foresight to think about the big picture, a strong understanding of the business and its sector, excellent communication, and a strong sense of honesty and integrity.

Build your own Chief Financial Officer buyer persona.