As the Chief Creative Officer (CCO), Imogen oversees the creative department providing inputs to marketing, designing and other team members. She understands the end-user aspirations and uses them to drive creativity in the organizational processes. Imogen also ensures that all outputs in terms of products or marketing collaterals meet the pre-set creative standards. She has an organization-wide reach and reports to the CEO persona.
Age
25 to 34
Location
Global
Years of Experience
5+
Job Seniority
VP
Job Function
Arts & Design
Sector/Industry
Various
Goals
Infusing creativity in organizational outputs
Drive innovative projects and product developments
Inculcating a creativity-driven culture in the firm
Motivations
Providing a creative edge to the organization
Working on new design concepts
Creative satisfaction
Questions
How do I measure the success of my department?
Which practices can help encourage creativity within the organization?
How can we effectively communicate the creative ideas to the execution team?
