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Our latest thinking on the issues that matter most in marketing management.

Editor's Choice

Tools and tactics dominate discussions in sales and marketing. Sales activation is all anyone talks about. Why is it that brand strategy is losing out to tactics? And why does that need to change?


We're building the definitive library of buyer persona examples - a cast of characters that turns your target audience into relatable and memorable people.


Feature Fridays

New features every Friday.

Bring strategy and tactics, together.