As the Chief Brand Officer (CBO), Chloe is responsible for upholding the brand’s positive image and communicating the brand promise effectively. She plays a multi-faceted role by overseeing marketing, public relations, communication and customer service. In addition, Chloe ensures that the brand vision and values are integrated into all the internal and external functions of the organization. Depending on the firm’s size, the CBO can report either to the CMO persona or the CEO persona.
35 to 54
Years of Experience
Building strong brand value
Managing the brand reputation
Reducing customer acquisition and retention costs
Strong brand recognition
Mitigate branding risks
Instil brand values within the organization
How can I better measure the success of brand development initiatives?
What are the best disruptive branding campaigns we should take up this year?
How can we better align our brand with customer aspirations?