As the Chief Brand Officer (CBO), Chloe is responsible for upholding the brand’s positive image and communicating the brand promise effectively. She plays a multi-faceted role by overseeing marketing, public relations, communication and customer service. In addition, Chloe ensures that the brand vision and values are integrated into all the internal and external functions of the organization. Depending on the firm’s size, the CBO can report either to the CMO persona or the CEO persona.
Age
35 to 54
Location
Global
Years of Experience
10+
Job Seniority
VP
Job Function
Marketing
Sector/Industry
Various
Goals
Building strong brand value
Managing the brand reputation
Reducing customer acquisition and retention costs
Motivations
Strong brand recognition
Mitigate branding risks
Instil brand values within the organization
Questions
How can I better measure the success of brand development initiatives?
What are the best disruptive branding campaigns we should take up this year?
How can we better align our brand with customer aspirations?
