Chief Visibility Officer Persona

Chief Visibility Officer

Johanna Wang

As the Chief Visibility Officer (CVO), Johanna works on enhancing the brand’s visibility on offline and online mediums. She develops and drives communication, marketing, and sales strategies that enhance the brand’s overall reach, thereby helping in customer acquisition. Johanna plays a vital role in organizational growth and generally reports to the CMO or CEO.

Age

25 to 34

Location

Global

Years of Experience

5+ years

Job Seniority

Manager

Job Function

Media & Communication

Sector/Industry

Software & IT Services

Goals

  • Ensure high visibility on right mediums
  • Lowering customer acquisition and retention cost
  • Crafting innovative marketing and communication strategies
  • Driving strong retail performance

Motivations

  • Making brand memorable
  • Capturing greater market share
  • Impactful communication campaigns

Questions

  • What initiatives can I take to reduce the bottom-line of the company?
  • Which innovations or tools can help us enhance our brand reach?
  • What are the best practices for increasing brand visibility in retail shops?

Preferred Content

Articles
Videos
Emails
Podcasts
Webinars
Reports
Social
Events
Community

Challenges

High digital noise
Fighting misinformation
Retailer relationships

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