Core company values are an essential part of ensuring every employee works towards the same common goal. But they have to mean something. Otherwise, it’s just a vanity exercise.
The right mission statement clearly conveys why you’re here and what you stand for. But to be truly valuable, it has to mean something.
Why do we choose one company over another? In today’s world – with so much parity between products and services – it’s rarely down to a USP or differentiating factor. Instead, we buy from brands that share our values and vision statement.