Be Better Than Bezos.
Thought leaders love attributing Amazon’s success to its obsession with customer experience. But what about the army of overworked people who made it all possible?
Thought leaders love attributing Amazon’s success to its obsession with customer experience. But what about the army of overworked people who made it all possible?
We learnt a lesson in the early 2000s. Distinctive doesn’t have to be boring and it definitely doesn’t have to be uniform. TV idents teach us you can be distinctive and creative.
Differentiate or die. It’s been drilled into our heads since school. But just how relevant is the Unique Selling Proposition (USP) for marketers today?