Be Better Than Bezos.

Be Better Than Jeff Bezos

Thought leaders love attributing Amazon’s success to its obsession with customer experience. But what about the army of overworked people who made it all possible?

Fortune 500 Company Values Examples

Fortune 500 Company Values

Core company values are an essential part of ensuring every employee works towards the same common goal. But they have to mean something. Otherwise, it’s just a vanity exercise.

438 Mission Statement Examples

438 Mission Statement Examples

The right mission statement clearly conveys why you’re here and what you stand for. But to be truly valuable, it has to mean something.

Be Distinctive, Not Different.

Differentiation vs Distinction in Marketing

Differentiate or die. It’s been drilled into our heads since school. But just how relevant is the Unique Selling Proposition (USP) for marketers today?

296 Vision Statement Examples

296 Vision Statement Examples by Mkt

Why do we choose one company over another? In today’s world – with so much parity between products and services – it’s rarely down to a USP or differentiating factor. Instead, we buy from brands that share our values and vision statement.